Google

Aug 10, 2023 ∞

Slowly getting more regex in GA4 🎉

One of the (if not THE) biggest adjustments Google Analytics users need to make in the GA4 transition is realizing the prior version was fully realized by the time it sunset. The new version is being built as we use it.

(The Explore tab is still better.)

Aug 6, 2023 ∞

A group formed by Meta, Microsoft, Amazon Web Services and TomTom is releasing data that could enable companies to build maps that rival products from Google and Apple.

Of note because I think maps will become an increasingly important OS later moving forward. With AR, AI on the edge and ambient computing devices, and self-driving cars (maybe). All benefit from geospatial awareness.

Also, I think TomTom used to help Apple with its maps. And Meta, Microsoft, and Amazon could be an interesting team up elsewhere.

Meta, Microsoft and Amazon team up on maps project to crack Apple-Google duopoly

Aug 2, 2023 ∞

The race for a generative AI-powered smart assistant is on.

Axios: Google Assistant to get an AI makeover

Axios: Amazon wants Alexa to bring AI into the home

It was bad timing for Microsoft that Cortana was sunset before the OpenAI partnership. But maybe The Windows Co wants to focus on enterprise and workplace solutions (where voice can be inconvenient).

This is another space where Apple could dominate had Siri not been left to languish. Siri + generative AI + market saturation + Airpods = conversational computing platform

Jul 31, 2023 ∞

For platforms, it’s all about attribution and proving ROI (/ROAS) in a world of increasing privacy.

For Google (/YouTube), enter Engaged-view conversions:

Engaged-view conversions are counted when a user watches at least 10 seconds of a skippable in-stream ad (or watches the entire skippable in-stream ad, if it’s shorter than 10 seconds) and then converts within the Engaged-view conversion window.

Google: About Engaged-view conversions

Jul 31, 2023 ∞

#TikTokMadeMeBuyIt

Or maybe it didn’t

Search Engine Land: Study: TikTok loses popularity as ecommerce search engine / Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.