- AI chat-based search for all
- An AI-powered shopping experience with virtual try on
- Gemini in Chrome
- Multi-modal search via camera
- XR glasses
- How will this change user behavior?
- How will big G monetize AI search?
I misheard “monetization upheaval” (in regards to publishers in the age of AI) as the “monetization of people”
Which, isn’t that really the root here?
The shift to social, the rise of influencers, Substacking the newsroom.
The person is the atomic unit of relationships. Mastheads are molecules.
Drop the look, keep the voice.
High-performing brands have shifted to voiceover-first UGC, Ads that strip away the face, drop the performance, and just let the message land.
As Google Ads tries to become more like social, are social ads becoming more like podcasts?
via Buyology
What Google announced at I/O that you might want to know about
(hint: it rhymes with “hey why”)
The two main questions for marketers:
We might get some hints during Marketing Live today.
Some Google updates you might have missed earlier this year:
Exclude age groups from shopping placements in Performance Max campaigns
an AI sales assistant in shopping related search results (in testing)
Demand Gen campaigns are adding display network to the placement portfolio at the ad group level (so much for quality).
Video Action Campaigns are being migrated to Demand Gen, but you
will be able to use Demand Gen to create a YouTube only performance campaign
More robust campaign planning with Advanced Plans. Looks to offer options based on your objective, recommending the campaign type mix and budget allocation.
Customer Match list membership duration will be capped at 540 days