I just concluded a prez to the Blue Ion crew by saying that smart/AR glasses are the next consumer computing wave.
This piece from The Verge makes me feel better about that prediction.
and the third is the idea that no one device is the future of XR. Headsets, for example, may just be “episodic” devices you use for entertainment. Glasses could supplement phones and smartwatches for discreet notifications and looking up information.
“The way I see it, these devices don’t replace one another. You’ll use these devices throughout your day,
Ambient computing!
There are plenty of hurdles left, but if Google has figured out on-lens optics, the big ones left are for the accountants.
The headline: Google To Have More Core Updates, More Often
Details are thin, but this slide from the Search Central Live event where this was announced is interesting:
More core updates and even faster core updates are exepcted in the future. #SCLZurich pic.twitter.com/9pZhYabxoH
— Kenichi Suzuki💫鈴木謙一 (@suzukik) December 12, 2024
Your creative is more important than your targeting.Don’t leave the ad content as an afterthought.Your ad creative is more important than your ad targeting.You’ve got to grab attention. Spend at least as much time on your creative strategy as your targeting strategy.
Creative is the new targeting.
Google may not be killing off cookies, but it is ramping up first-party data features for marketers.
You can now use customer match to supplement Analytics audiences exported to your linked Google advertising products
If your data includes user-provided data, any audience exported to Google advertising products will match your consented, hashed customer data with Google data.
Money follows data.
Interesting to see Google continue to shift features into the third-party realm. This time, it’s ad creation tools for YouTube and Display.
Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale.
For YouTube-specific customizations, advertisers are encouraged to engage third-party partners.
"What's ChatGPT's share of search?"
— Rand Fishkin (follow @randderuiter on Threads) (@randfish) November 19, 2024
Very tough to answer. But, if we assume:
- Every LLM prompt is a "search"
- Desktop + mobile web traffic, excluding apps, is close enough
- Mixing data from multiple panels is kosher
Here's what it looks like 👇👇👇 pic.twitter.com/aIzvvMIplf
Some big ifs, but this means GPT is not an insignificant player.
Google won’t be overtaken by one player, but by all these other slices growing over time. Chipping away and taking more and more search share.
Reddit traffic is exploding thanks to its recent licensing deal with Google.
And some of those visitors are turning into users, adding 31 million daily actives in the last year.
“Reddit also says that its Weekly Active Unique user count (WAUq) averaged 365.4 million in the third quarter, an increase of 53% year-over-year. The amount of daily to weekly usage here is unusual for social apps, which usually see about 2.3x usage between daily and monthly actives. Reddit seemingly sees a lot more than this, which could point to the less consistent way in which visitors use the app.”
The headline:
OpenAI is thinking about making its own browser
Not a surprise. They’re also rumored to be working on a phone and more integrations with hardware makers.
“The New Google” is a pretty obvious avenue for them to pursue.
This is why regulator’s reasoning for forcing Big G to sell Chrome feels off.
Google is getting chipped away at from many angles as options proliferate. But a better option is the only thing that will knock the company synonymous with search out of its number 1 spot.