Meta
- Conversion Value Rules
- Incremental Conversions Attribution
- Third-party Analytics Integration
- Cross-Channel User Journeys
- Unboxing reaction
- Price / discounts & deals
- Click-to-purchase ratio
- Hold rate (watch length)
- Hook rate
- Spend (aka the algorithm’s love language)
- More prominent promo callouts
- Expanded reminder ad capabilities
- Site links for all (these do get used based on my tests)
- More features to get people taking action at a physical location
Meta reportedly rolled out an ad algorithm update in August. It caused a lot of volatility, but includes some nice sounding features.
You can assign certain audience profiles OR conversion types higher values
measure which conversions would not have happened w/o the ad being shown (true impact) AND optimize for these types of conversions
more emphasis on cross-channel journeys to drive incremental conversions.
Social Savannah’s top…
Black Friday strategies / hooks for Meta:
KPI to measure creative performance:
Meta wants your holiday ad dollars, so it’s rolled out:
Posts with a lot of comments look to be more heavily weighted when it comes to what shows up in your Threads feed. That’s over re-shares and Likes, with the experiment seemingly suggesting that the Threads algorithm is geared towards incentivizing discussion over everything else.
This makes sense at first glance because commenting is the highest form of public engagement. And engagement is what Meta’s other apps struggle with.
So Meta wants engagement and the algorithms are primed to reward the actions the platform wants.
But this article raises a great point I hadn’t thought about—about what Meta really wants.
ROBOT FOOD!
What better input to train your social platform’s LLM on than public user conversations?
Snapchat will soon start “experimenting” with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel.
These “Sponsored Snaps” from brands will appear as unread messages in Snapchat’s main Chat tab, implying that they’ll sit above messages from a person’s contacts until they’re acted on. This is the first time Snap will show ads in the most used part of its app.
Snap might be another early indicator. Have to imagine Meta is watching closely.