Meta
- Conversion Value Rules
- Incremental Conversions Attribution
- Third-party Analytics Integration
- Cross-Channel User Journeys
- Unboxing reaction
- Price / discounts & deals
- Click-to-purchase ratio
- Hold rate (watch length)
- Hook rate
- Spend (aka the algorithm’s love language)
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B2B advertisers are increasingly turning to social to spread the word.
Unsurprisingly, LinkedIn is #1. Followed by Meta.
YouTube is riding the growing B2B video wave.
via EMARKETER
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a VR headset is about withdrawing from interactions, whereas augmented reality is obviously about adding that layer onto existing reality. And so in that way, I think it's a lot more similar to a smartphone. So if you're trying to figure out what does the next platform look like, VR looks very different from that and AR looks much closer to the existing interactions we have while using our smartphones.
Why I’ve been on the AR bandwagon for years.
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Meta reportedly rolled out an ad algorithm update in August. It caused a lot of volatility, but includes some nice sounding features.
You can assign certain audience profiles OR conversion types higher values
measure which conversions would not have happened w/o the ad being shown (true impact) AND optimize for these types of conversions
more emphasis on cross-channel journeys to drive incremental conversions.
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Social Savannah’s top…
Black Friday strategies / hooks for Meta:
KPI to measure creative performance: