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Meta

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    Turns out Meta is removing detailed targeting exclusions and the leaked announcement wasn’t a bug, just a month early.

    You can still use alternative exclusion products including Custom audienceexclusions. You can also use the audience controls in your Advertising settings to restrict audiences based on brand protection or employment.
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    As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for [things like] Meta Maps and SnapMap.

    👀

    image via The Verge

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    More Meta insights from my (really good) rep.

    Advantage+ Shopping Campaigns can handle up to 150 different ads, but what about “normal” campaigns?

    It depends on budget (always), but my rep recommends 15 ads per ad set.

    With 60-70% of those being video assets. Ideally with vertical versions.

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    How do you set a budget for Advantage+ Shopping Campaigns?

    According to my (really good) Meta rep, the rule of thumb is:

    $100 per ad per day

    ASC with 5 active ads = minimum of a $500 daily budget

    This isn’t a hard and fast rule, but these campaigns definitely benefit from higher budgets.

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    From Apple:

    Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser

    I think the importance of maps as an os layer will only grow in importance. Primarily for AR and mobility, but also as an ad platform.

    As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for Meta Maps and SnapMap.

    Mobile + location + discovery + UGC

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