Meta
- Add a question that can’t be autofilled by Meta
- Try to keep it to 3 questions max
- Use dynamic or custom questions
- Create a few personas
- Create a few value adds for each persona
- Create visually distinct assets highlighting each value add for each persona
From Apple:
Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser
I think the importance of maps as an os layer will only grow in importance. Primarily for AR and mobility, but also as an ad platform.
As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for Meta Maps and SnapMap.
Mobile + location + discovery + UGC
Research from Ariyh shows that native ads may have great click rates, but that traffic doesn’t stick around on your site.
(Like Google Ads max clicks and Meta link clicks optimizations.)
You can improve native ad effectiveness by keeping the landing page the native ad links to in a similar style as the native ad: valuable, interesting, and a soft sell.
Your ad makes a promise. Your landing page delivers on it.
The better you deliver on the promise you made, the more likely a conversion is to happen.
Apple is targeting to begin mass production of new “AirPods with camera modules” by 2026
…
According to Kuo, these new AirPods will feature an infrared camera similar to what’s used as part of the Face ID module on iPhone and iPad
Wonder how these cameras will work for multi-modal AI.
Between this and revamped voice assistants and Meta’s Ray Bans, ambient computing is arriving.
Also interesting that despite the investment in the Vision Pro (or maybe because of the dedication to design decisions made therein), Apple seems content to let Meta own the optical market. (For now?)
via 9to5Mac
Meta’s Instant Forms are a powerful lead gen tool, but quality can be low out of the box.
Here are some steps from Big Blue to improve performance:
& don’t forget creative
My Meta rep’s go-to approach for creative differentiation in Advantage+ Shopping Campaigns: