Meta
- Add a question that can’t be autofilled by Meta
- Try to keep it to 3 questions max
- Use dynamic or custom questions
- Create a few personas
- Create a few value adds for each persona
- Create visually distinct assets highlighting each value add for each persona
Apple is targeting to begin mass production of new “AirPods with camera modules” by 2026
…
According to Kuo, these new AirPods will feature an infrared camera similar to what’s used as part of the Face ID module on iPhone and iPad
Wonder how these cameras will work for multi-modal AI.
Between this and revamped voice assistants and Meta’s Ray Bans, ambient computing is arriving.
Also interesting that despite the investment in the Vision Pro (or maybe because of the dedication to design decisions made therein), Apple seems content to let Meta own the optical market. (For now?)
via 9to5Mac
Meta’s Instant Forms are a powerful lead gen tool, but quality can be low out of the box.
Here are some steps from Big Blue to improve performance:
& don’t forget creative
My Meta rep’s go-to approach for creative differentiation in Advantage+ Shopping Campaigns:
Word is Meta Advantage+ product teams are broken out by feature—like an Audiences team & an Ad Serving team—that ship changes & updates without alerting other teams.
These changes appear to contradict or move ASC backwards. Which means performance is now volatile.
What do you get when you mix Google’s Performance Max and Meta’s Advantage+?
Pinterest Performance+
Similar to the others: streamlined creation flows, fewer levers to pull, (platform-touted) increased performance.
Early testing saw over 10% improvement in cost per acquisition for conversion and catalog sales campaigns.
Consideration campaigns saw a more than 10% improvement in cost per click.
via Adweek