Cool Curious Glitched Hermes

CuriousMarketers.Club

Meta

    ∞

    Two Anthony De Mello quotes:

    A village blacksmith found an apprentice willing to work hard at low pay. The smith immediately began his instructions to the lad: “When I take the metal out of the fire, I’ll lay it on the anvil; and when I nod my head you hit it with the hammer.” The apprentice did precisely what he thought he was told. Next day he was the village blacksmith.

    &

    Those who make no mistakes are making the biggest mistake of all-they are attempting nothing new.

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    Sounds like the digital ad market is doing just fine

    Meta’s fourth-quarter ad sales jumped 24% from a year earlier to $38.7 billion, while Amazon’s booming ad unit rose 27% to $14.7 billion. Meanwhile Alphabet, still the market leader, saw its Google ad business rise 11% to $65.5 billion, boosted by 16% growth at YouTube.

    via CNBC

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    New Meta attribution setting: Engaged-view

    when someone plays your video ads for a minimum of 10 seconds (or watches 97% of the video length if it’s less than 10 seconds) and converts within a 1 day window.

    New LinkedIn pixel feature: Website Actions

    empowers B2B marketers using LinkedIn’s Insight Tag to capture and measure website actions without the need for additional tracking codes on their website.

    • something about retargeting

    New YouTube analytics: Playlist Analytics

    Does what it says on the box

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    Threads is rising, TikTok is stalling, and Instagram is #1.

    I’d venture weathering this latest challenger has Meta feeling nearly invulnerable, which is probably why Zuck feels confident enough to embrace open source for AI and the fediverse for Threads.

    ∞

    Meta has started rolling out its “first generative AI-powered features for ad creatives in Meta’s Ads Manager”

    • Background Generation: Creates multiple backgrounds to complement the advertiser’s product images
    • Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels
    • Text Variations: Generates multiple versions of ad texts based on advertiser’s original copy

    2 big questions for marketers:

    • Will we be able to opt-out?
    • Will we be able to approve, or at least nudge, the outputs?

    I’m hearing the answer to both might be “no”

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