Meta

Jan 20, 2024 ∞
Meta is aware of a loophole that lets the message spam tsunami through & engineering is working on a fix.
In the meantime, this might help. Navigate to:
• Business Suite
• Inbox
• Settings
• Chat Plugin
• Customize your Chat Plugin
• Turn off Guest chat

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Also on Bluesky
Jan 20, 2024 ∞
As interest targeting slowly goes by the wayside in favor of AI and algorithmically driven targeting, the targeting us marketers have the most control over is the pieces we feed the robots.
That means creative.
Your messaging and visual assets are where your true targeting capabilities lie.
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Also on Bluesky
Jan 20, 2024 ∞
Meta expert Andrew Foxwell says the removal of detailed targeting means no more narrowing interest audiences via AND layering.
I don’t see this spelled out in the Meta post about it, but it would make sense under the “too granular” reasoning.
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Also on Bluesky
Jan 16, 2024 ∞
From Meta:
We’re discontinuing some detailed targeting options because they are either not widely used, redundant with others, too granular, they relate to topics people may perceive as sensitive (e.g., targeting options referencing causes related to health, race or ethnicity), or because of legal or regulatory requirements.
Interest targeting is on its last legs. All hail the robots.
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Also on Bluesky
Jan 9, 2024 ∞
From Exploding Topics:
Immersive dining is part of the Immersive Experiences meta trend.
Searches for “immersive experiences” have grown by 144% over the past 24 months.
Immersive experiences have become more accessible, thanks to technologies like AR, VR, and projection mapping.
Videos about immersive experiences have over 515 million views on TikTok.
The further we get from pandemic-era lockdowns, the more the consumer pendulum swings from goods to experiences.

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Also on Bluesky