Meta
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Once you’re a large, publically-traded, profit-generating machine, the genie ain’t going back in the bottle. I doubt the unit economics work out for a monthly subscription amount users are cool with replacing the potential ad revenue. Think about how much more money these companies make compared to Spotify or Netflix (the money only matters because stock markets).
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They don’t believe users will actually enjoy a non-personalized, data-powered experience more.
Battery tech is one of the developmental fields I’m most interested in, and this news is why:
Swedish battery-maker Northvolt announced proudly on Tuesday that it had developed a new kind of sodium-ion battery that’s just as efficient as batteries that use precious earth metals like lithium, cobalt, and nickel, but is totally free of them.
The electrification of everything means the batterification of many things. In order for that to be sustainable, we need more than one battery formula. Especially when the current formula is just replacing oil with rare earth metals.
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Speaking of consumers wanting experiences and brand created content, Louis Vuitton (& Co) is delivering.
LVMH is building a luxury destination right in the heart of Paris, giving aspiring artisans and curious visitors a place to interact with the 280 skilled trades that power the fashion conglomerate’s 75 brands.
hope is access to artisans and the inner workings of how luxury goods are made will increase appreciation of the goods and inspire some to join the ranks.
Immersive experiential marketing meets talent recruitment. It’s like LinkedIn jumping into the metaverse.
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Here’s more on pricing (this is turning into an informal Pricing Week).
Always place your price below the product, not above it.
This approach made the same price feel 9% lower on dental floss and increased sales 35% in a liquor store, in the experimental study.
One of the crucial metaphors ingrained in us as we grow up is:
Down is less and up is more
Metaphors are powerful because they’re essentially the cognitive interface between the brain and the world. Vehicles for experience.
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While TikTok tries to make its content and discovery engine an ecommerce platform, Amazon is plugging its ecommerce engine into all the other content and discovery (formerly social media) platforms.
First, Pinterest. Now…
Meta lets Amazon shoppers buy products on Facebook and Instagram without leaving the apps
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Google mulled offering paid-for no-logging private Search subscription
I think there are 2 reasons companies like Google and Meta won’t roll out paid ad-free versions:
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