Meta
An anecdote via Andrew Foxwell on Today in Digital Marketing(https://todayindigital.com/premium/):
A company is spending $300k / month on Meta ads and it’s all being spent on 2 Advantage+ Shopping campaigns.
Meta (& Google) is an AI platform.
(Still may want to curate your placements)
Also on Bluesky
Instagram is a great illustration of the splintering of social media:
users now “post a lot more to stories, and send a lot more DMs, than they post to Feed”.
main IG feed now becoming more of a discovery platform, in highlighting the best trending, primarily video content, while the social elements shift out of public sight.
original posting has continued to decline. And without that, Meta’s apps lose a significant aspect of their appeal, and their power as connective engagement surfaces.
Meta also gleans major value from interaction, and facilitating participation
Also on Bluesky
Battery tech is one of the developmental fields I’m most interested in, and this news is why:
Swedish battery-maker Northvolt announced proudly on Tuesday that it had developed a new kind of sodium-ion battery that’s just as efficient as batteries that use precious earth metals like lithium, cobalt, and nickel, but is totally free of them.
The electrification of everything means the batterification of many things. In order for that to be sustainable, we need more than one battery formula. Especially when the current formula is just replacing oil with rare earth metals.
Also on Bluesky
Speaking of consumers wanting experiences and brand created content, Louis Vuitton (& Co) is delivering.
LVMH is building a luxury destination right in the heart of Paris, giving aspiring artisans and curious visitors a place to interact with the 280 skilled trades that power the fashion conglomerate’s 75 brands.
hope is access to artisans and the inner workings of how luxury goods are made will increase appreciation of the goods and inspire some to join the ranks.
Immersive experiential marketing meets talent recruitment. It’s like LinkedIn jumping into the metaverse.
Also on Bluesky
Here’s more on pricing (this is turning into an informal Pricing Week).
Always place your price below the product, not above it.
This approach made the same price feel 9% lower on dental floss and increased sales 35% in a liquor store, in the experimental study.
One of the crucial metaphors ingrained in us as we grow up is:
Down is less and up is more
Metaphors are powerful because they’re essentially the cognitive interface between the brain and the world. Vehicles for experience.
Also on Bluesky