Meta

Sep 5, 2023 ∞

Just got the new Meta ads manager audience setup flow. It’s 2 sections:

Audience Controls

Set criteria for where ads for this campaign can be delivered.

• Locations
• Minimum Age
• Custom Audience exclusion
• Languages

Advantage+ audience (optional)

Our ad technology automatically finds your audience. If you share an audience suggestion, we’ll prioritize audiences matching this profile before searching more widely.

• Custom Audiences
• Age
• Gender
• Detailed targeting (demographics, interests, behaviors, etc)

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Aug 31, 2023 ∞
More competitor spying! Er, I mean, competitive research and inspiration gathering.
Meta Adds Branded Content Campaign Oversight to Ads Library / Users can search by influencer or brand to see the campaigns they are connected to.
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Also on Bluesky
Aug 28, 2023 ∞

Interested to see which feed users end up preferring. And how turning off the algorithm impacts ad performance.

Meta has confirmed that non-personalized content feeds are incoming on Facebook and Instagram in the European Union

content could be ordered and displayed chronological (such as based on the time a post was made) or ranked by local popularity (such as for ordering search results).

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Aug 27, 2023 ∞
The expected customer action rate is the most important element of our [ad] auction.
• Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta
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Also on Bluesky
Aug 21, 2023 ∞

Survey says…

Google and Meta are still the go-to duo for marketing spend.

Surprises to me in this chart: LinkedIn, Netflix, and Hulu.

The first is higher than I expected, #3 is a prime spot in this lineup. The other 2 show the growth of streaming ad platforms.

Prepare for increased auction pressure as needed.



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