Meta
Meta now sets 1-day engaged-view by default in a campaign’s attribution setting.
Jon Loomer also reports this attribution type has been updated to be click agnostic.
Just an FYI, I wouldn’t bother changing this unless you only want click attribution (which I’m not sure is the best route these days).
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😎😎😎
Meta plans to add displays to its Ray-Ban smart glasses as soon as next year, as the US tech giant accelerates its plans to build lightweight headsets that can usurp the smartphone as consumers’ main computing device.
According to people familiar with the matter, the company has accelerated Orion’s development following the enthusiastic response of early testers.
The next form factor has been decided.
Ambient computing is coming.
via the Financial Times
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from @Manton: I support the mad king
take any other potential feature and run it through the feedback of an oversight committee, the outcome is the same. Bloat.
Directionless products fail. They lose their soul.
Committees replace the initial energy that drive a company.
Look at Meta compared to the other big tech companies. Regardless of your feelings towards Zuck, you can’t deny the different vibe compared to a company like Apple.
Extend it to other Magnificent 7 members NVIDIA and Tesla (I know, I know) and the trend is clear.
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Meta is forecast to continue its shift to being an Instagram company in the near term:
Instagram Expected to Generate 50% of Meta’s US Ad Sales in 2025
And, of course, The Gram is a video platform now.
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How to Make a Video According to TikTok (Shop)
First Meta, then LinkedIn, now video making tips from TikTok (Shop).
You Gotta Have a Hook
You have to pique curiosity within the first 3 seconds. The first line must grab attention.
Bennies, Baby
Once attention is grabbed, move into the benefits / variations of your product.
Heed the Call
End with a call to action and make it easy to take the relevant action (aka don’t just dump them on your homepage).
create short videos that capture attention, clearly deliver a brand or product message, and convert.
To recap:
1. Capture attention in the opening seconds
2. Validate the product
3. Give a clear next step (CTA)
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