Meta
The game of “take control, give control” continues, this time with Meta giving advertisers another lever to control their ad delivery
Frequency controls help you control how often your ad is shown to a person. When creating your campaign, you’ll have two options to choose from for your frequency controls. These controls are target frequency and frequency cap.
Now you can better control frequency of awareness and engagement campaigns, at least for Reach and ThruPlay goals.
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Samsung and Google are working on smart glasses to rival Meta’s Ray Bans to be released late next year.
Gemini would handle AI tasks alongside support for “payment,” QR code recognition, “gesture recognition,” and “human recognition functions.”
I think we’ve found the most probable next consumer computing platform.
AI needs a computer, but not necessarily a screen.
The era of ambient computing is upon us.
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The study found that companies that relied heavily on social ads weren’t getting their full money’s worth.This is because so-called “light social users,” who don’t use their social apps as much compared to other apps on their phone, make up a large proportion of consumers.
The days of scaling a DTC e-commerce brand on Meta ads alone are long gone.
Think outside the feed.
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Meta is all about Reels, but video is the hardest asset type to produce (I’d accept the argument for audio, but it’s not relevant for Meta). So this note is welcome news for many:
carousels with music are now also eligible to appear in the Reels tab
More from the head of IG:
Why [do] carousels often get more reach than photos? Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average. And two, if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.
Just remember the secret quality score, this won’t be a silver bullet.
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Turns out Meta has a hidden quality score for ads.
According to my Meta rep (who can’t see the actual score), the algorithm analyzes over 500 aspects of each creative to determine how performant it is / will be and that drives placement opportunity.
Right now, Meta wants Reels.
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