Meta
Everyone’s coming for Meta 😎
Solos challenges Meta’s Ray-Bans with $299 ChatGPT smart glasses
That allows the AirGo Vision to do things like translate text into different languages, provide directions to nearby locations or landmarks, and give the wearer more information about what they’re looking at.
A swappable frame system means that you can wear the glasses with or without the camera
To paraphrase Ian Fleming: Once is chance. Twice is coincidence. Three times is a trend.
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A good economic rebuttal to some of the requested punishments in the Google anti-trust case.
Defaults matter, but switching also isn’t hard.
Also, it’s a bit late, isn’t it?
the antitrust case is happening when Google is losing advertising share and is under pressure from a new search technology, Artificial Intelligence. AI search from OpenAI, Anthropic, Meta Llama, and xAI is very well funded and making rapid progress.
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The game of “take control, give control” continues, this time with Meta giving advertisers another lever to control their ad delivery
Frequency controls help you control how often your ad is shown to a person. When creating your campaign, you’ll have two options to choose from for your frequency controls. These controls are target frequency and frequency cap.
Now you can better control frequency of awareness and engagement campaigns, at least for Reach and ThruPlay goals.
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Samsung and Google are working on smart glasses to rival Meta’s Ray Bans to be released late next year.
Gemini would handle AI tasks alongside support for “payment,” QR code recognition, “gesture recognition,” and “human recognition functions.”
I think we’ve found the most probable next consumer computing platform.
AI needs a computer, but not necessarily a screen.
The era of ambient computing is upon us.
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The study found that companies that relied heavily on social ads weren’t getting their full money’s worth.This is because so-called “light social users,” who don’t use their social apps as much compared to other apps on their phone, make up a large proportion of consumers.
The days of scaling a DTC e-commerce brand on Meta ads alone are long gone.
Think outside the feed.
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