Platforms

    Pinterest Pushing Further Into Social Commerce

    Talked with my Pinterest Ads rep today and got some more insight on a couple commerce features in beta.

    ROAS Bidding
    This is a tweak to Performance+ bidding to focus on conversion value, adjusting the bid based on the expected return.

    It works best for those with a wide spread of price points. And, as always with algorithmic features, requires consistent signal of decent volume (current benchmark is 30 conversions a week).

    Promotions
    Mentioned this in the October platform updates roundup, but now have some more info.

    It adds promos / offers to ads in campaigns geared to on-site actions using a selection of template options across 3 categories: discount, shipping, and conditional (spend $x, get $y off, etc).

    Shopify integration available, including automatically applying promo codes at checkout. Not sure how it functions without Shopify, guessing there will be a Promotions section in the catalog area where you can manually add a template.

    Bonus Best Practice
    Pause ads that have been running for ~2 weeks with low/0% CTR and replace with a new one. The inflection point CTR is somewhere around 1% , I think.


    CapCut has launched Commerce Pro, an AI-powered rapid asset creation studio.

    • Image and video (from a URL) generation
    • In-video product links
    • Voice and audio generation
    • Virtual try-on
    • Licensed templates

    The TikTok ban still lingers. Is ByteDance diversifying or entrenching? Or just a cash grab?


    It seems Google is testing adding if there was a change to that score because of "competitive pressure" and might even list the competitor that is causing such pressure.

    Might we be getting more helpful info from Google to help with ads management?

    More context, more better.


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