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Google Analytics 4 adds benchmarking data

reference metrics that help you compare your business performance against the performance of other businesses in your industry.

in percentiles (median, 25th, and 75th) based on peer groups of businesses for a wide range of industry categories. The businesses that form the peer groups are determined by an industry category assigned to each property. This industry category is determined by a combination of factors including the broad industry category provided in setup and signals from things like a property’s URLs and App attributes.

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Google’s getting ready for shopping szn

Google Lens

Google Lens can quickly show you product insights tailored to the store you’re in. Just snap a photo to find product information, similar products in-stock, whether a store’s price is competitive and shopper reviews.

Shop Via Maps

search for products in Maps and find nearby stores selling them

As the moat around Google’s Knowledge Graph erodes in a post-AI world, the “Shopping Graph” may be the next fulcrum for revenue growth.

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Samsung and Google are working on smart glasses to rival Meta’s Ray Bans to be released late next year.

Gemini would handle AI tasks alongside support for “payment,” QR code recognition, “gesture recognition,” and “human recognition functions.”

I think we’ve found the most probable next consumer computing platform.

AI needs a computer, but not necessarily a screen.

The era of ambient computing is upon us.

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Pew Research has released the latest update to its data set on US adult social media usage.

The trends:

  • YouTube, Facebook up
  • big gap
  • Instagram growing
  • TikTok dipped
  • Pinterest: more popular than you think?
  • Up: LinkedIn, Reddit
  • Steady: WhatsApp, Snapchat, BeReal
  • Down: X (Twitter)
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A survey says trio

A study by Harvard Business Review found that 95% of purchasing decisions are emotional, not rational. 

Research shows that 40% of impulse purchases lead to regret, which can hit return rates hard.

Studies show that loyal customers are 60-70% more likely to convert than new customers.
  1. This is what always bothered me about economics, humans aren’t rational engines.
  2. The sale doesn’t truly end until the item gets used.
  3. Retention is the most important part*.

*caveat that not all businesses are high-repeat