How the election outcome could impact how you make marketing decisions in the years to come. Because the context you market within matters.
This is as close as I’m going to get to being political.
audio makes up 31% of media activity consumption in the U.S. in 2021, but only received 8.8% of the advertising spend
Opportunity!
When it comes to your marketing mix, audio always.
But one day you’ll be the last person writing words on the web and wonder where everyone went.
I read this and think that a text resurgence is a good bet.
Yes short-form video is hot like Hansel and NotebookLLM turns text into audio for people who don’t want to read, but text is our oldest technology.
And in the age of AI, people may not read text, but is it not the building block input of these models?
Perplexity (AI) is adding to its competition with Google (and most major tech platforms), trying to carve itself a slice of that sweet e-commerce pie.
The Pro Shop feature promises free shipping on items bought through Perplexity, enabling customers to complete transactions without leaving the platform. While browsing for products, users will notice a “Buy with Pro” option for eligible items. After selecting it, they will need to enter their billing and shipping details to finalize their purchase.Perplexity will estimate taxes and purchase the product on behalf of the users on Pro Shop, and users can track purchase status on the platform.
If successful, I imagine this feature will evolve over time and become less manual/personal shopper style on the Perplexity side.
Or maybe it leans into that AI-as-assistant approach to create a new angle on a competitive feature set.