The differences between the most and least productive companies can be startlingly high. By one estimate, in the US alone the most productive firms in a sector can be more than two to four times more cost-effective than the least productive ones.
No company is owed an ongoing existence simply for existing before.
With each interaction, it is earned or lost.
I’m always looking for ways to do keyword research “better,” so I like this
A simple technique for more search traffic:
- Find a subreddit related to your business.
- Pop the subreddit link into Ahrefs (our go-to keyword generation tool) and look for the keywords that the page ranks for.
- Take the list of keywords and use them to optimize your content.
If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo.
When your brand has fingerprints, don’t do things that require you to wear gloves.
Build a brand that doesn’t need explicit branding.
From Forked Lightning:
the U.S. economy added 19 million total jobs between 2013 and 2023 but lost 850 thousand retail sales jobs.
Retail sector employment is shrinking.
Based on the two graphs below, I’m guessing e-commerce is a big reason why. Along with in-store automation.
This quote from Ben Thompson triggered a thought
distinct nation-states, with their own languages.
This is basically what fandoms are.
The nation-state of Taylor Swift.
The nation-state of Formula 1.
The nation-state of Tolkien.
The nation-state of Star Wars.
The nation-state of Disney.
The nation-states of sports.