The more you know!
How Many Words Fit In A 30 Second Voice Over?
Approximately 60 words fit into 30 seconds for a soft, relaxed voiceover.
For a medium-pace voiceover, allow up to 75 words.
With hard-sell voiceovers, up to 85 words will comfortably fit.
(This is a hint that you should be considering audio ads this year.)
The incredible shrinking podcast industry | Semafor:
dominant podcasting platform had begun switching off automatic downloads for users who haven’t listened to five episodes of a show in the last two weeks.
some of the biggest podcasts in the world saw their official listener numbers drop dramatically
Downloads are podcasting’s version of social followers or email subscribers, an empty metric on its own.
The reason these numbers still “matter” is because the outdated traditional advertising value measurement of raw reach is still around.
The monoculture is dead.
The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.
Filter culture makes it seem like the monoculture is back because of the velocity and frequency we delivered the contents of our bubbles.
Memes as currency pull the same trick of the light.
Culture is no longer a monolith but a series of microliths with devoted and vocal followings.
Google Ads match types:
Exact Match is really phrase match
Phrase Match is really broad match
Broad Match is really garbage
From Seeing the Present in Past Tense:
There seem to be many things these days that we’ve committed to ending or know we can’t sustain, even though they’ll probably be omnipresent for years to come.
Will you begin the shift early or wait til the end?
The left digit bias
the idea that $7.99 seems cheaper than $8, even though $8 is only negligibly different than $8.01
is about more than just pricing
patients who were slightly over the age of 40 were almost 10% more likely to be tested for a heart attack than those just under 40. The difference shows up as a discontinuity, a jump up in the probability of being tested as patients cross their 40th birthday
The first digit in a number might matter more than all the rest
A car with 39,990 miles on the odometer sells for more than a car with 40,005 miles
Instacart is an advertising platform that dabbles in grocery delivery, just in time for the Retail Media Renaissance
From Bloomberg:
Instacart will show advertisements on the high-tech shopping carts [which include self-checkout and are equipped with cameras and sensors to detect items] it sells to grocery stores
& a Google Shopping Ads partnership:
powered by Instacart’s first-party retail media data and closed-loop insights, to reach high-intent consumers searching on Google and get their products into consumers’ hands in as fast as an hour.