Hey, it’s me, your friendly neighborhood podcast stan…
research has shown that audio ads outperform video ads in grabbing attention and generating brand recall.
Fully unqualified armchair neuroscientist pontification: you can close your eyes to tune out those sensory inputs, our ears don’t have an off switch. We’re new, modern folk but our hardware is old, an important sensory input for survival probably hits the brain different. See: music.
via ExchangeWire
So what about those cookie crumbs?
Uncookied Chrome users appear to be monetizing about 30% worse than those [users] with cookies
users of Apple’s Safari browser monetize about 60% worse than cookied Chrome users
The winners of the cookiepocalypse will be (usable) first-party data and AI-powered contextual targeting tools.
And actual customer relationships and email and all the really valuable stuff.
Seemed like Google wanted to be a platform for everything you might need to do on the web. (Which meant more vectors for data collection to fuel the revenue generator: ads.)
Now it is starting to replace Big G products with third-party integrations (Search cache, A/B testing).
Is it now Microsoft?
Google Search’s cache links are officially being retired
Google claims it’s less necessary now that internet reliability has improved.
Google is a cloud computing company. One with a robust PR department that likes to make everything a societal positive. One that needs to find profit, fast.
How do you increase cloud capacity without increasing hardware costs? You delete a bunch of stuff taking up space. Like Search cache. Or Universal Analytics data (148 days until deletion).
What will fill this space?
I’m sure some will be whatever paying customers put there. It mostly, AI.
In what feels a classic Amazon move, Prime Video ads launched with fixed CPMs lower than competitors.
With the added benefit of using the existing self-serve platform.
I would bet this launches it to a leading CTV ad platform position, especially with ecommerce brands selling on Amazon already.
Finished reading: John Constantine, Hellblazer Vol. 5: Dangerous Habits (New Edition) by Jamie Delano 📚
Asked: Test or beta?
Answered: Google has now rolled out campaign level headlines and descriptions.
You can now have the option to associate up to three headlines and two descriptions at the campaign level. “If you need to show these assets during a specific time period, such as a sale, you’ll be able to schedule specific start and end dates for them.
Also:
- Single headline responsive search ads
- Changes to account-level automated assets
Nonfarm payrolls expanded by 353,000 for the month, much better than the Dow Jones estimate for 185,000
unemployment rate held at 3.7%, against the estimate for 3.8%.
On a year-over-year basis, wages jumped 4.5%, well above the 4.1% forecast.
December and November numbers were revised up and GDP ended the year strong.
But The Federal Reserve left interest rates unchanged
In the last year, tech giants made massive cuts to their workforce, which didn’t just please investors — they led to sky-high profits.
Mostly good but not all rainbow farts and unicorn giggles