We’ve been preparing all our clients for this:
The vast majority of political ad spend happens in the month prior to the election.Bottom of funnel, so to speak. Expect prices to be higher up to Election Day in early November, then drop off sharply, leaving an opening. Take advantage.
After that, consumer spending is expected to skyrocket. Lots of people will be online engaging in discourse. Screentime will be up, which means CPMs will be down and CTRs up. Get on it.
Minimum Viable Website: A Thought Exercise
If your website had to fit entirely on a phone screen—only one page, no scrolling, no links—what would it say?
How would you:
- Tell your story
- Establish your value
- Drive one action (buttons are allowed to trigger forms, checkouts, etc.)
How can you turn visitors into customers with one frame of an Instagram Story?
What is the one core nugget your audience needs to understand to “get” what you do, what the value is?
What are their primary questions / concerns / blocks that you need to address immediately?
What is the one action you want them to take that creates the highest exchange of value between both sides?
Thinking about God promotes greater acceptance of Artificial intelligence (AI)-based recommendations.…when God is salient, people are more willing to consider AI-based recommendations than when God is not salient.…God salience reduces reliance on human recommenders and heightens willingness to consider AI recommendations.
What does this suggest about human psychology and behavior?
Roku announced a self-serve ad platform which include two ad types I want to test:
Action Ads: Marketers can easily generate interactive video overlays on their own, allowing viewers to send themselves a text message while watching their video ad.
Shopify Checkout: For the first time in CTV advertising, Shopify merchants can now launch self-service shoppable ads that allow consumers to check out directly on-screen using their Roku remote.
YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,”
Pause ads for all.
A format I really want to try. And one that I think rewards humor and breaking the 4th wall more than most.