If you don’t schedule time for maintenance, your equipment will do it for you.
-Deb Chachra
via A Learning A Day
- Consumers continue to focus on value, and are responding to price reductions
- Smaller form factors — minis — also drove growth, “with travel on the rise and consumers looking for a little bit of affordable indulgence for at-home, too.”
These insights are from Target’s Q2 earnings call.
This was the trend of the summer: reining in COVID revenge spending but still adding luxury and indulgence around the margins, just downsized.
This holiday season projects to be a value bonanza
Video is the most compelling form of content: 63% of B2B buyers say that short-form social video content helps inform buying decisions, with 80% of those who consume video content saying that video-focused influencer content is one of the most trusted forms of content in B2B.
B2B buyers, they’re just like us!
Short form video has taken over. (Of course, this also means a new format / medium is next.)
When you are running prospecting ads at a large scale, you often need to “over explain” the benefits and value props in your ad.
If this isn’t a retargeting campaign, then it’s considered cold traffic. For this audience, simplifying the product and re-iterating all of the key value props is a must to get the most out of your media at scale.
My favorite framework is to first write out how you would explain what you’re selling to a friend over text. Then write out the answer to, “Why did you buy this”, but think of someone asking that in a condescending tone. Combine that and you have an amazing prospecting ad.
I love a question that makes you alter your perspective, so the “why did you buy this” idea above is right up my alley.
Fun listen about Formula 1 as a brand and it’s accidental rise in popularity.
Pandemic + Netflix doc + TikTok + creator economy = Formula 1’s (American) ascension
Doc popularity was a surprise to Netflix.
Now there’s a major sport with a differentiated audience demo compared to the legacy leagues.