This would be a welcome Christmas present:
prices fell 2.6% [this past October] from a year earlier, marking the fifth straight month prices for durable goods experienced deflation
Morgan Stanley economists expect the deflation trend to continue through at least the midway point of next year due in part to strengthened supply chains, a projection that jives with stabilization tracked by the New York Fed’s Global Supply Chain Pressure Index.
In fact, deflation may remain so strong, it unwinds much of overall inflation all on its own
I’ve been posting (and thinking) a lot about audiences lately (and how to talk with them)
So this Seth Godin post struck my fancy. There are many ways to group an audience, and none of them result in a perfect crossmatch of interests, aspirations, and needs across its population.
And always remember:
We are all weird, and that’s okay.
Kurt Vonnegut predicted that we would have to invent our own tribes because we’ve lost that tribal cohesion in industrialized culture.
Some brands step into the tribal vacuum for their fans (CrossFit, modern Politics, wellness factions, etc.).
The first step is having the courage to not message to everyone. Tribes (for better or worse) are built in part on “us vs. them” positioning.
That’s the thing about audiences, they never fit neatly into one box or another. In different contexts, in different situations, they want different things and have different priorities.
Chatbots are hot like Hansel (again)
ByteDance, the Chinese owner of TikTok, is working on an open platform that will allow users to create their own chatbots, as the company races to catch up in generative artificial intelligence (AI) amid fierce competition that kicked off with last year’s launch of ChatGPT.
The “bot development platform” will be launched as a public beta by the end of the month
This is one of the biggest things I’ve taken away from recent Google search algo updates: topical relevance.
Write about topics related to your brand, don’t chase trends and clickbait.
Google is stupid. It’s not smart. It’s math. It’s counting things.
So it it’s counting more little leagues than it’s counting electrical distribution equipment, there you go: topical confusion.
Eric Schwartzman on the Myth of Organic SEO and what he learned delving into the realms of black hat and negative SEO:
Google is doing updates daily to its [search] algorithm. We’re just hearing about the ones that have PR value.
The reason that they want to keep us in line [with their ideal SEO best practices] is because they want it to be less expensive to have to process what’s going on on the internet to decide what to index and what to serve.
This is about more than [just] SEO.
Update on the update on the missing UTM data in GA4:
I still see lower level parameters populating for yesterday and the day before. (Storing the data beyond yesterday appeared to be part of the issue previously.)
Hopefully all is back to normal and we can get back to nerding out.
Ready advertiser one?
(Or maybe .5 since it’s not VR?)
Blippar’s AR units leverage both front and rear-facing cameras, launching immersive AR content within the ad creative itself without diverting users from the webpage.