And yes (like most things), marketing can be used for evil.
The very first report linking overuse of tobacco to cancer was published by Sir John Hill in the year 1761.
It’s not the practice, it’s the person.
If you sell a product for kids/families, you should be running podcast ads.
Because survey says:
seven in 10 parents whose children consume podcasts regularly say their child is most likely to seek them out, instead of the parents suggesting them.
&
around 48% of U.S. children consume podcasts weekly, with around two-thirds (67%) listening at least monthly.
&
Podcasts are family affairs…underscoring the importance many parents place on family co-listening and -watching.
&
Kids’ interest is growing
Stories are in our DNA. And podcasts are screen-free entertainment. Win-win.
Through the lens of podcast ads:
Budgets shrink in January as brands pull back from the holiday sprint and plan for the year ahead.
Things ramp up as the middle of the year approaches.
However, there is also a small dip in midsummer as these same brands are preparing for the holidays at the end of the year.
& then the sprint:
Brands have spent the year planning for the last few months and are committed to their campaigns. This part of the cycle starts to pick up in September and goes through the end of December.
Inverse budget pacing could reap rewards.
Warner Bros. Discovery in talks to merge with Paramount Global
Is The Great Rebundling about to begin?
Humans Prefer AI-Generated Content, New Research Suggests:
AI content - either written entirely by AI or with a final edit by AI - was preferred by readers.
I wonder how much of this is that LLMs are a reflection of how we speak online, so it probably feels more like a mirror than a lot of human-generated marketing copy.
At every step, fish are often being processed to some degree. The more processing you get and the more steps there are in that supply chain, the more likely it is that you’re going to have some sort of mislabeling or fraud because it becomes more and more difficult to identify what it is because it’s become progressively more and more modified as it moves along the supply chain.
This is about more than fish processing.
via the Search Engine podcast
Mr. Beast launched a YouTube analytics tool.
The tool itself may not be groundbreaking (yet?), but that’s not where the real value is.
He knows the algorithm & platform better than anyone not employed there, so what metrics ViewStats shows could be a peek behind the red velvet curtain.
UBS economist Alan Detmeister told the WSJ that the shelter component of CPI inflation can be expected to fall as much as 3.75% by the end of 2024.
Heard much the same from some real estate peeps recently. And also heard them mirror this expectation:
the Fed indicated last week that it’s on track to cut rates next year
Making the housing market a little more dynamic could be a good thing.
via The Daily Upside
I’ve heard many references to the
incentive misalignment that we see on Google where what the user needs is traded off against what the advertiser needs and the experience is compromised
Lately. Not sure if the rise in frequency is because of the anti-trust trial or because LLM chat interfaces have shown a 10 blue links alternative.
this quote from Azeem Azhar