Compared to Podcast Pioneers (4+ listening years):

• Podcast Newcomers are Young
• Podcast Newcomers Are More Female
• Podcast Newcomers Are More Diverse

& finding their favorites (but that seems obvious)

Your audience (for whatever you do) will change over time.

You’ll have your Day 1s & ride-or-dies. But you’ll also have churn.

If you don’t update your mental picture of the audience, you’re at risk of alienation and irrelevance.

& remember:

There is always someone having their day one experience with you.

Instagram Chief Offers Insight Into Threads Content Ranking

To clarify, having a comprehensive list of every post with a specific word in chronological order inevitably means spammers and other bad actors pummel the view with content by simply adding the relevant words or tags.

&

To avoid getting overrun with bad actors and bots, search products need some ranking. You can show results in chronological order, but you then need to omit bad content that doesn’t quite cross the line and qualify to get taken down.

It’s almost like we can learn from keyword stuffing and toxic Twitter.

More on Threads’ ActivityPub tests

a step towards fediverse and ActivityPub support. So, this is an open protocol for social networks so that they can talk to each other, and so you can actually even move eventually your followers from one app to another — Mastodon being one of the bigger ones.

&

over 2024 we’re going to be adding the ability to post from Threads to these other servers. We’re going to eventually also support the ability to show replies in Threads natively, and eventually allow you to even follow accounts on those other servers from the Threads app itself.

_via Manton

Zuck on Threads:

Starting a test where posts from Threads accounts will be available on Mastodon and other services that use the ActivityPub protocol. Making Threads interoperable will give people more choice over how they interact and it will help content reach more people. I’m pretty optimistic about this.

The biggest name in social is (slowly) joining the fediverse.

Previously included in the Hacking GA4 post about search bar filtering, this bit now has its own video so it's getting a post too.

GA4 Tip: Search Bar Filtering

Using the search bar in reports as a nested filtering tool for quicker data dives.

CuriousMarketers.ClubKyle Mensing

How To Find Source / Medium Data in GA4

GA4 features two levels of data aggregation: User & Session.

When it comes to acquisition metrics, user is the first-touch data. This will be imperfect due to cross-device usage, ad blockers, privacy considerations, yada yada, so on, & etc. But the first user [level of detail] metrics tell you how users got to your site the first time.

Session level is what you're used to from UA. What channel does each session originate from. This is where you'll spend most of your time analyzing ad performance.

And, if you're like me, you'll want to know which campaigns, ad groups/sets, and ads are driving what type on traffic and engagement. Which means looking at source / medium and other UTM-parameter based data.

Here's how you find it in the default acquisition report (I recommend building Explorations for anything you'll want to dive into on a regular basis):

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As reported on the linkblog:

Starting on (roughly) November 30, some UTM data has stopped populating in GA4.

I can’t see anything more granular than campaign level data from my UTM tags. A friend reports the same issue.

It appears the Google team is working on a fix.

UPDATE: Starting on 12/6 or so we began to see this data populating again. There was rumor of Google trying to restore the missing data but I still don't see any for the "dark period."

Stay curious.