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YouTube is a powerhouse but also still somehow underrated as a marketing channel (video is the hardest asset to create). But this is very interesting

the company’s foray into short form content boasts between 1 to 3% click-through rate on ads, compared to .45% for TikTok ads and .24% CTR on longform YouTube.
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Turns out Meta is removing detailed targeting exclusions and the leaked announcement wasn’t a bug, just a month early.

You can still use alternative exclusion products including Custom audienceexclusions. You can also use the audience controls in your Advertising settings to restrict audiences based on brand protection or employment.
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Sounds like clickbait: an idea so wild it just might work!

The idea is that the US would require Google to make its search index publicly available for anyone to use.

Wouldn't this be taking something that belongs to Google, though?

Not really. The search index is a collection of keywords and other data from websites created by other people and other companies — not Google.

This would be interesting, and API access could be a revenue stream. But it feels unlikely.

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This vibes with what I’ve been seeing in reporting

Intent is building, evidenced by improved CTR and CPCs - but conversion behavior isn't there yet. Low CvR and ROAS plagued the industry last week. This signals a movement in a "thinking about buying" direction. Something about the post-vacation late days of summer have us thinking about the future. 

People are trying to sneak in some summer before it ends. Back to life, back to reality after Labor Day.

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As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for [things like] Meta Maps and SnapMap.

👀

image via The Verge