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A little trend watching thanks the Gen Alpha’s digital behavior (even though generations are garbage)

the bigger the platform—so athletes, celebrities, big brands, TV commercials—they have less trust in those spokespeople and those formats

&

like their favorite brands to help them learn more about their interests.

(preferences being games and how to videos)

parents of Gen Alphas say their kids have a more mature understanding and knowledge of brands than they did at the same age.

Brand is becoming more important

via emarketer

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YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It

Content creators are the new studios and the Gen Z entertainment paradigm is taking hold in the mainstream.

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Apple is targeting to begin mass production of new “AirPods with camera modules” by 2026
…
According to Kuo, these new AirPods will feature an infrared camera similar to what’s used as part of the Face ID module on iPhone and iPad

Wonder how these cameras will work for multi-modal AI.

Between this and revamped voice assistants and Meta’s Ray Bans, ambient computing is arriving.

Also interesting that despite the investment in the Vision Pro (or maybe because of the dedication to design decisions made therein), Apple seems content to let Meta own the optical market. (For now?)

via 9to5Mac

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Spotify for Podcasters has introduced the ability for podcast audiences to leave comments on podcasts

Spotify adding a little YouTube-esque social-adjacent functionality to podcasts.

via Sounds Profitable

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From the 2024 Women’s NCAA tournament reaching a peak of 24 million viewers at the final game, to the UK’s national Women’s Soccer League receiving a 17% boost in interest between 2023 and 2024 according to Nielsen, fandom for women’s sports is on the rise.

via Sounds Profitable