So what keeps us going?
For some, it’s fear.
But for most of us, it’s belief in our actions.
And that belief is fueled by visceral signs of impact.

Every business operates on goals and metrics.

What if “visceral signs of impact” was a KPI?

What is the impact you are trying to make? What is a sign you’re making it?


US mortgage rates plummeted this week after weaker-than-expected employment data raised the odds of the Federal Reserve cutting interest rates next month.

The standard 30-year fixed-rate mortgage averaged 6.47% this week.

That’s down substantially from last week’s average of 6.73% and marks the lowest level since May 2023.

This plus price index reports could be good news.

Or it could be a sign the vibecession is turning into a recession.

Not sure I’d call it until after the election.


Last month, the price of a USPS stamp increased 5 cents to 73 cents. A change that may further squeeze businesses looking to minimize shopping costs as much as possible in the age of free shipping.

Postage increases used to be pegged to inflation, usually going up at most once a year. But Sunday will mark the sixth increase in three years, during which first-class stamp increases rose 10 percentage points faster than overall inflation.

More Meta insights from my (really good) rep.

Advantage+ Shopping Campaigns can handle up to 150 different ads, but what about “normal” campaigns?

It depends on budget (always), but my rep recommends 15 ads per ad set.

With 60-70% of those being video assets. Ideally with vertical versions.


How do you set a budget for Advantage+ Shopping Campaigns?

According to my (really good) Meta rep, the rule of thumb is:

$100 per ad per day

ASC with 5 active ads = minimum of a $500 daily budget

This isn’t a hard and fast rule, but these campaigns definitely benefit from higher budgets.