From today’s Ben Evans email:

A few years ago this would have been expensive and time-consuming if it was even possible - soon it will just be a button. This is the natural life cycle of all ‘AI’.

AI is an accelerant.


From MarTech: Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

More offline data and more AI

continue to innovate and invest in making it the most effective, holistic and durable analytics solution


Fun trick for ecomm competitor analysis


People are addicted to escape

-Abass Wurie

This was said about drugs, but drugs are are just one avenue of escape.

via Marginal Revolution


Meta’s Instant Forms are a powerful lead gen tool, but quality can be low out of the box.

Here are some steps from Big Blue to improve performance:

  • Add a question that can’t be autofilled by Meta
  • Try to keep it to 3 questions max
  • Use dynamic or custom questions

& don’t forget creative