Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
There are two parts to the digital ad equation: data + inventory.
Platforms dominated both in recent history. But crumbling cookies are changing this.
Retail media is increasing the amount of data seeking inventory.
Disney has 2 new ad types for streaming.
The first: boring shopping ads via QR codes.
The second has strong old school banner vibes: advergames
Quiz Show is a multi-question, multi-answer trivia game that users interact with through their remotes. The second offering, called Beat the Block, allows viewers to participate in a themed game.
via Adweek
Retailers and brands with very strong brands and brand positioning are doing well. And those that aren’t or are struggling to define why somebody should buy their products or goods are struggling.
Building a brand is expensive in the short run and cheap in the long run.
28% of listeners say they listen to “all of the ads” on podcasts, the highest percentage among all media channels tested.
In part because
they expect to hear ads
It’s an understood part of the ecosystem. Because they’ve been there since early on. Unlike platforms that scale user growth in order to monetize.
& some always good advice
just respect the listeners’ expectations
via podnews