The age of multi-media brands is here
findings revealed a strong preference across the board for the addition of sonic to visual logos, and this contributed to the commissioning of a second study to investigate the role of motion synchrony between the mediums. Once more, the results confirmed the power of properly combined branded visuals when matched with audio and synced motion.
Ambient computing will only increase the importance of modular multimedia brand assets.
via amp
Good news:
Fourth of July gas prices are set for a three-year low
Adjusted for inflation, US gas prices are almost exactly where they were in July 2018, according to federal data.
Bad news:
record high: 5% more than last year and 30% higher than in 2019 before the Covid-19 pandemic.
The biggest driver of the pricier supermarket bills will be the cost of meat, which accounts for about half the total cost.
Maybe double up on beans?
When it comes to naming in the branding process, we regularly talk about how a name is an empty vessel and doesn’t need inherent meaning to work. What matters is what you fill the name with.
So I love this post about Good Band Names.
it’s impossible to separate the name from the music…because in real life the music can make any band name a perfectly accepted name.
Pick a name. Any name.
Be far more choosy about your value.
Pinterest will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media.
Pinterest dubs this type of sharing the “mecore” trend, noting that it has seen a 565% increase in searches related to this activity on its platform annually. Boards titled “mecore” also increased by 255% since last year
Pinterest has fully pivoted away from being a social media platform to being a discovery platform, and is now adding features for off-platform sharing.
It’s a search engine meets bookmarking tool with robust social sharing.
via TechCrunch
People want ads that make them laugh
Humor is a more prominent factor than purpose, surprise, or novelty when looking at the most popular commercials in modern history
It’s also more fun to work with.
large groups of people don’t always share a sense of humor
I wonder how much algorithmic platforms and personalized ads change this. You’re not making an ad to reach everyone, you’re making an ad to reach a subset of your audience that it will resonate with.