36% of respondents had the highest attention quality with the version of the ad containing the highest voiceover volume. Keeping an ad creative engaging, but scaling back complexity and layered audio elements boosts efficacy.
Everyone hates when commercials are way louder than the content they’re delivered around (looking at you, FX).
And don’t yell, you’re not a car salesperson (and if you are, dear god stop yelling in every ad spot).
Just like every other medium, the message needs to be clear and rememberable.
The resale industry (formerly known as second-hand shops) is growing fast. The segment could double to $82 billion by 2026, according to an industry-funded report—fueled by a generation of young shoppers interested in buying unique pieces in an affordable, environmentally friendly way.
In an age of fast fashion, even faster copying, and rapidly diverging price-to-quality ratios, people are seeking the unique, one-of-a-kind, not off an infinite rack at a good value.
Be different.
Be valuable.
via 2PM
Good advice from James Clear
There are at least 4 types of wealth:
- Financial wealth (money)
- Social wealth (status)
- Time wealth (freedom)
- Physical wealth (health)
Be wary of jobs that lure you in with 1 and 2, but rob you of 3 and 4.
You usually expend 1&2 to compensate for the lack of 3&4.
I really like this:
Marketing’s value proposition for a brand is not growth but differentiation.
Differentiation as a way to become visible and appealing to the customer, thus driving tangible growth.
Differentiation comes about primarily through story-telling; effective brand narratives that engage the customer
via MarTech