🚨 Zero-Day Security Vulnerability Found in Chrome, Firefox and Other Browsers
Update your browsers
(HBO) Max is keeping its ad load light compared to other streaming platforms. Why?
buying commercials in a scarce and premium inventory pool has “more value and impact” for the advertiser
Exclusivity and scarcity increase the perceived value of a good. Which typically correlates to higher prices.
The advertisers that can afford it typicall benefit from less competition for recall.
Win-win
Interesting…
Some search results on TikTok now include a snippet and link to Wikipedia.
More heartburn for Google. Or maybe not, since they are going to trial for being a search monopoly.
I still wonder how much of the Google disclosure around how many people use TikTok to search was about setting the stage to argue they aren’t a gatekeeper on the internet.
But another reminder that search is no longer a defendable platform, it’s a feature.
You Can't Please Everyone. It's Science!
I consider this empirical evidence that you can't please everyone.
A bat and a ball cost $110 in total.
The bat costs $100 more than the ball.
How much does the ball cost?
The answer is $5.
Please enter the number 5 in the blank below.
$_____
Remarkably, even when told to consider $5, most people continue to answer $10. Even more shockingly, most people get the answer right when they are explicitly told the answer and instructed to enter it, yet 23% still get the answer wrong!
The authors of the study that uncovered that mindblowing (and hopelessness inducing?) gem concluded that respondents fall into 3 groups:
- Reflective - solve it the first time (they started without all the giving-the-answer-away bits)
- Careless - get it wrong at first, but—after a few nudges in the right direction—catch on and answer correctly
- Hopeless (their word this time) - "are unable or unwilling to compute the correct response, even after being told that 10 is incorrect"
That third category? You can give them the answer and they'll still get it wrong. You literally cannot help them.
For brands, these translate to 3 audience types:
- Stans - your ride or dies, they're all in. Speak to them. Stand for them.
- Casuals - just passing through. Or could enter the ranks of one of the other 2 audiences based on how you nudge.
- Haters - no matter what you do, they won't like you. Gotta have 'em, right?
Focus on #1 to grow from #2 and don't worry about #3.
Want cult status? Attract your stans by doubling down on the reasons you have haters.
🚨 Password-stealing malware targets thousands of Facebook business
Be very careful how you use Messenger.
This is a malware-based cookie stealing attack so it’s serious stuff.
Trends.co is watching the growth of the “joyconomy,” which is basically just people wanting to loosen up a little bit and have some fun.
What’s this mean for your brand? Consider:
- Embracing optimism
- Encouraging people to embrace their inner child
- Be positive, share compliments
- Have fun
Biggest surprise (sarcasm) announcement from Pinterest Presents:
The platform will be launching a new tool powered by generative AI to bring image creation to product catalogs for more engaging pin images.
Pinterest Presents is happening now.
A lot of these “announcements” are kind of old news, but I’m looking forward to trying out quiz ads.
What better way to tailor content to each user than by having them tell you what they want?
Not surprised by these findings at all:
More than three-quarters (77%) of respondents head straight to the search bar when they land on an e-commerce site
84% admit they have left a site because of search issues, including irrelevant results, too many/too few products being displayed, or being directed to out-of-stock items.