A good reminder that LLMs are snapshots of human knowledge and expression as filtered through the internet over the span of just a few years. They aren’t oracles or infallible libraries of all knowledge.
More (Amazon) ads in more places.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
The more looks like some publishers.
Retail media is crushing right now (just ask eBay) & Amazon is top of the heap. Good way for struggling ad platforms to bring in some more revenue.
I’d wondered what Meta’s Multi-Advertiser ads looked like, guess I can now safely opt-out of this placement.
Tips & questions from Klaviyo itself.
Goal: 3:1 return on Lifetime Value (LTV): Customer Acquisition Cost (CAC) ratio
Post-purchase optimization:
- Personalized confirmation emails
- Transparent order tracking
- Integrate shipping & logistics data with marketing flows (beware unfortunate timing)
- Smash that unboxing experience
- Don’t forget about them after delivery
Keys to personalization:
- What did you learn during acquisition? (Quiz questions, products viewed, etc)
- Is all this data centralized?
- How are you fostering customer community?
Know your numbers—implement strategies that count
- What was CAC last year?
- What promos earlier in the year had the quickest repeat purchase rate?
Own It Black Friday Cyber Monday panel lightning round:
- Give a gift card with purchase of $X
- Email: shorten time between flow events, warm your list up now, & create a segment of purchasers from past 2 BFCMs
- Personalization: match offer to audience desires (either global or segmented)
- Leverage winback features
More from the Own It conference.
How to create an advantage this holiday shopping season (Black Friday/Cyber Monday+):
- Provide value beyond discounts
- Nail the site fundamentals (speed, flow, etc.)
- Personalization via customer data
- Rethink / remix your targeting & segmenting
- Keep it simple & consistent cross-channel
- Figure out email deliverability now
- Bundles! Gifts!
- Build community / focus on community-based elements
- Be thoughtful with post-purchase messaging
- Keep your flows topical
Most of all, don’t be afraid to show some personality.
Prime Day Part 2: Dealectric Boogaloo returns this October
Holiday shopping season is already forecast to start early, but this should guarantee it does.
Consumer spending continues to climb month-over-month.
July marks the fourth straight month of increased consumer spending, as well as the fastest month-over-month increase of the year.
Which is good for recession fears. But the trend within the trend shows the pandemic splintering is still in play.
Underpinning the entire trend: a nearly 2% spike in online shopping.
institutional retail competitors continue to flounder. Home Depot is forecasting its first yearly revenue decline since 2009. Meanwhile, Target is expected to report its first quarterly sales decline in four years
Just 1% of the Nation’s Homes Have Changed Hands This Year, the Lowest Share in at Least a Decade
Is this a positive or negative economic indicator?
And remember, boomers used pandemic stimulus to scoop up their retirement homes and remove themselves from the housing market.