Sometimes it’s a good reminder that just because if works somewhere else, doesn’t mean it will work here, for you.
But he may be missing a major point: The US isn’t China and WeChat’s success may not be replicable.
Business Insider: If Elon Musk understood anything about China, he’d know his attempt to make X a super app like WeChat is doomed to fail
As the cookie gods severed their ties to the marketing world, watching as the idols made in their image crumbled, they decreed: “and ye, soon unto everything will be an ad platform”
According to [Intuit] advertisers can potentially reach over six million QuickBooks Online customers in the US through the network
The network is touting the depth of Intuit’s data which it says allows it to identify business insights sooner than insights currently available from commercial business databases.
MediaPost: Intuit Launches B2B Ad Network Targeting Small Business Owners
For platforms, it’s all about attribution and proving ROI (/ROAS) in a world of increasing privacy.
For Google (/YouTube), enter Engaged-view conversions:
Engaged-view conversions are counted when a user watches at least 10 seconds of a skippable in-stream ad (or watches the entire skippable in-stream ad, if it’s shorter than 10 seconds) and then converts within the Engaged-view conversion window.
Google: About Engaged-view conversions
#TikTokMadeMeBuyIt
Or maybe it didn’t
Search Engine Land: Study: TikTok loses popularity as ecommerce search engine / Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.
Sometimes telling people not to do what you want them to do is the right move.
Unless they’re already loyal customers / users, then it’s more likely to backfire.
Nudge Podcast: Feel free to ignore this episode
Missed this in Netflix is lowering ad costs bit:
Netflix has had preliminary discussions to sell ads through other partners, in addition to Microsoft. Netflix is reworking its pact with Microsoft to reduce the revenue guarantee.
I still think an in-house solution is their best option, at least long-term.
WSJ: Netflix Reworks Microsoft Pact, Lowers Ad Prices in Bid for Growth
Finally!
Google appeared to have gotten rid of the notoriously buggy feature that was GBP call tracking.
Had this issue with a client, glad to see it hit the graveyard.
users reported that the “feature” would send direct calls to the wrong merchant.
self-upgrade tools are also rolling out now to easily upgrade Dynamic Search Ads (DSA) campaigns and Google Display campaigns to Performance Max.
Feels like two more plots were just reserved in the Google graveyard.
Google: Boost your Search and Display results in Performance Max campaigns - Google Ads Help
Maybe the animal spirits won’t win out this time.
“To me the most important signal out of [Thursday’s data] is that households continue to consume,” Eric Winograd, senior economist at AllianceBernstein, told the Financial Times. “And I don’t think we should expect the consumer to weaken until the labor market does.”
Netflix is courting advertisers with discounted rates:
Some advertisers are now being offered placements of $39 to $45 per 1,000 viewers, the WSJ reported, compared to a previous rate of around $45 to $55.