Questions tend to be framed from the perspective of making existing audio content reach more people. Nuzum argues the audience should be the core of the question, and the answer. The first step is to identify the audience to be served, understand them, and then determine what can be done to best serve them.
This is also how you do good marketing.
No brand is owed an existence or an audience. Do the work to earn it.
Walmart advertisers will be able to match the retailer’s shopper data with Disney’s proprietary Audience Graph tools, helping them target audiences and measure data better.
Collab of the year for retail marketers?
via The Verge
Consumers have different preferences. It’s ultimately about removing friction in the experience, but what removing friction looks like is very different depending on who that customer is.
Reducing friction usually revolves around being faster or cheaper (both of which get easier with scale).
But there are more options, like:
- Simpler
- Longer lasting
- Stronger
- Easier
- More focused
- Deeper integration
- More flexible
Reduce your customers’ friction, not generic friction.
via the Behind the Numbers podcast
Podcasts drive consistent growth in awareness, likelihood to seek information, purchase intent, and recommendation.
More podcasts in your strategy!
Asked a client how we can provide better service than previous agencies…
“Just show up, that’s a good start.”
The good news for marketers, the bar is pretty low when it comes to making an impression.
The bad news is, we let the bar get set pretty low.