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This is from Seth Godin‘s daily calendar.

Logos are not brands.
They’re bat signals for the other stans.
A form of visual shorthand.

It’s not about what the logo looks like, it’s about what you make it mean.

The truth about logos&10;Here's a simple test:&10;Ask a few people to name a logo they like.&10;With very few exceptions, people will choose a logo that's associated with a brand they admire.&10;That's because what makes a good logo is a good brand, not the other way around.&10;&10;tuesday&10;april 2024&10;16
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On Tuesday, the United Nations financial agency published its latest annual World Economic Outlook, projecting among other things that the US economy this year will grow twice as fast as any of its peers that comprise the G7.

Instead of my excerpting practically the entire piece here, just head over to The Daily Upside and give it a read.

Consumer spending is remaining high, combining with strong jobs reports.

Inflation is still the thing to watch this year and could ruin the party.

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Consumers are turning to loyalty programs for discounts to help offset persistently higher prices.

But interest in free products is declining. They want control.

It’s not about more, it’s about getting what they want for less.

via eMarketer

A chart from eMarketer showing the reasons US consumers participate in loyalty / reward programs. The #1 reason is to receive discounts at 48% in 2023, up from 43% in 2022. #2 is to earn free products at 22%, down from 24%.
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Choose your customers, choose your future.

-Seth Godin

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This is where I’m trying to spend more of my time