Shorter copy drives more action. It’s science!
3 ways to shrink your copy:
- Fewer words
- Fewer ideas (be really clear on your goal)
- Fewer requests: more requests = less action on any of them
Be clear
Be concise
via the Nudge podcast
Everything is marketing.
Unless what you’re doing is unique, it’s really marketing at the end of the day.
&
Brands are becoming media companies. So we’ll see more Red Bulls of the world.
& media companies are becoming brands.
We’re just going to see this amalgamation of everything being everything
via the Future Forecast podcast
Is attention the new attribution?
The New York Times is partnering with Adelaide, a company that uses signals like eye-tracking data to gauge whether readers are paying attention to ads.
The Times started using its own proprietary attention metric last year
The goal is to eventually tie attention metrics to advertisers’ campaign performance
Attribution is getting increasingly difficult. So is garnering attention.
As the value of attention increases it could function as a proxy metric for ROI and related metrics of attribution.
What is the return on attention?
via Marketing Brew