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It’s been a while since I’ve written about the splintering of spending across demographics, turns out it may be keeping interest rates higher for longer.

Spending by older affluent Americans is helping grow the economy. But it’s also contributing to a delay in the Federal Reserve cutting rates.
…
People 55 and over own nearly 75% of all household wealth. With gains in both the housing and stock markets, older people are spending more on expensive services like travel, entertainment, and healthcare, keeping prices in those sectors high

via The Daily Upside

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Everyone can be an ad platform now. This is just the beginning.

In it’s first-ever NewFronts presentation, mobile carrier T-Mobile unveiled an expansion of its advertising solutions unit, boosting both digital and brick-and-mortar retail media, mobile app, and CTV inventory.

via MediaPost

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Wild stat from Meta’s creative team (that I heard second hand so grain of salt):

The amount of content the average user scrolls a day is as tall as the Statue of Liberty.

That’s nearly 635 iPhone 15 Pros tall.

So roughly 635 screenshots worth of content.

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I kind of love this idea:

How to transform your Google Ads headlines with anti-audiences

To define your anti-audience, think about who’s least likely to say “yes” to your offer:

  • Who doesn’t resonate with your unique selling points?
  • Who clicks your ads but doesn’t become a lead or make a purchase?
  • Who fills out a form but never follows through to become a client or customer?

Your brand can’t be for everyone.
Which means it’s actively not for some.
Lean into that.

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Meta recommends 30% of your budget be allocated to Advantage+ Shopping campaigns (if applicable).

Meta rep told me they think it’ll hit at least 60% in the not-too-distant future.