In what feels a classic Amazon move, Prime Video ads launched with fixed CPMs lower than competitors.
With the added benefit of using the existing self-serve platform.
I would bet this launches it to a leading CTV ad platform position, especially with ecommerce brands selling on Amazon already.
Finished reading: John Constantine, Hellblazer Vol. 5: Dangerous Habits (New Edition) by Jamie Delano 📚
Asked: Test or beta?
Answered: Google has now rolled out campaign level headlines and descriptions.
You can now have the option to associate up to three headlines and two descriptions at the campaign level. “If you need to show these assets during a specific time period, such as a sale, you’ll be able to schedule specific start and end dates for them.
Also:
- Single headline responsive search ads
- Changes to account-level automated assets
Nonfarm payrolls expanded by 353,000 for the month, much better than the Dow Jones estimate for 185,000
unemployment rate held at 3.7%, against the estimate for 3.8%.
On a year-over-year basis, wages jumped 4.5%, well above the 4.1% forecast.
December and November numbers were revised up and GDP ended the year strong.
But The Federal Reserve left interest rates unchanged
In the last year, tech giants made massive cuts to their workforce, which didn’t just please investors — they led to sky-high profits.
Mostly good but not all rainbow farts and unicorn giggles