∞

The monoculture is dead.

The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.

-Seth Godin

Filter culture makes it seem like the monoculture is back because of the velocity and frequency we delivered the contents of our bubbles.

Memes as currency pull the same trick of the light.

Culture is no longer a monolith but a series of microliths with devoted and vocal followings.

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Google Ads match types:

Exact Match is really phrase match

Phrase Match is really broad match

Broad Match is really garbage

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From Meta:

We’re discontinuing some detailed targeting options because they are either not widely used, redundant with others, too granular, they relate to topics people may perceive as sensitive (e.g., targeting options referencing causes related to health, race or ethnicity), or because of legal or regulatory requirements.

Interest targeting is on its last legs. All hail the robots.

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Finished dabbling: Mind Management, Not Time Management by David Kadavy 📚

∞

From Seeing the Present in Past Tense:

There seem to be many things these days that we’ve committed to ending or know we can’t sustain, even though they’ll probably be omnipresent for years to come.

Will you begin the shift early or wait til the end?