When the press release should have been a tweet but they accidentally used the expanded character count features when writing it.
DUNKIN’® INTRODUCES NEW SALTED CARAMEL CREAMER: SWEET MEETS SALTY FOR YOUR CUP OF COFFEE AT HOME
‘Difficult’ and ‘impossible’ are cousins often mistaken for one another, with very little in common.
Read this tweet now…er… today
I used to use the word “now” in my copy.
— Tatsuki Thomas (@TatsukiThomas) October 15, 2023
“Buy now”
“Join now”
“Unlock now”
Until I heard Ben Settle, one of the greatest email copywriters alive, say you should…
About that potential supply shock from the Suez:
Freight prices are set to jump Monday, while longer transit times around Africa are disrupting and delaying deliveries of products.
“The rerouting of vessels is leading to longer transit times and increased costs,” Jon Gold, vice president of supply chain at the National Retail Federation, told CNBC. “Unfortunately, the longer the disruptions occur, the more challenges will arise in ensuring supply chain reliability and efficiency.”
via CNBC