The incredible shrinking podcast industry | Semafor:
dominant podcasting platform had begun switching off automatic downloads for users who haven’t listened to five episodes of a show in the last two weeks.
some of the biggest podcasts in the world saw their official listener numbers drop dramatically
Downloads are podcasting’s version of social followers or email subscribers, an empty metric on its own.
The reason these numbers still “matter” is because the outdated traditional advertising value measurement of raw reach is still around.
The monoculture is dead.
The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.
Filter culture makes it seem like the monoculture is back because of the velocity and frequency we delivered the contents of our bubbles.
Memes as currency pull the same trick of the light.
Culture is no longer a monolith but a series of microliths with devoted and vocal followings.
Google Ads match types:
Exact Match is really phrase match
Phrase Match is really broad match
Broad Match is really garbage
