The other TikTok Shop shoe drops
From The Information:
The company on Wednesday told sellers it will start taking a bigger cut of the sales they make on its app, by raising the commission it charges on most items to 8% over the next few months from 2% plus 30 cents per transaction currently. At the same time, TikTok Shop has started reducing some subsidies for merchants that sell on the app, according to a person familiar with the changes, limiting the offers to top-selling items as the company slashes its spending on the service.
On a list of behavioral science tips from Social Media Examiner:
Simplify Complexity: The Cognitive Fluency Principle
People gravitate toward information that takes less effort to process mentally. Simple and easy-to-digest messages feel more truthful and inspire greater confidence.
optimizing for cognitive fluency wins more positive reception and boosts response from your audience.
Picasso’s Hill anyone?
Elon/X (unsurprisingly) can’t make up his/its mind about link titles in feed previews.
It’s obvious why (it’s not because it “looks cleaner”), it makes links look images.
Which means:
- look less clickable
- stay in feed
- see more ads
- collect more pennies as revenue vanishes
This is why you’re like Picasso…
As you get good at something, you embrace more complex options (Notion over Apple Notes, leading meetings, etc).
As you get really good at things you make things simpler again (back to Notes, avoiding meetings, etc).
Reembrace simplicity.