Tom Asacker on “measure twice, cut once”
That’s great advice if you’re dealing with a static plan, like building a staircase, but terrible advice for dealing with the dynamic world. Instead, find a problem that needs fixing, or an idea or cause that inspires you, and just start cutting.
The best part about digital marketing is that you don’t need everything buttoned up perfectly before you can go live.
Launch, learn, test, adapt.
Measure before you start, but don’t get caught up trying to cut at the precise length. Just start hacking away.
When the press release should have been a tweet but they accidentally used the expanded character count features when writing it.
DUNKIN’® INTRODUCES NEW SALTED CARAMEL CREAMER: SWEET MEETS SALTY FOR YOUR CUP OF COFFEE AT HOME
‘Difficult’ and ‘impossible’ are cousins often mistaken for one another, with very little in common.
Read this tweet now…er… today
I used to use the word “now” in my copy.
— Tatsuki Thomas (@TatsukiThomas) October 15, 2023
“Buy now”
“Join now”
“Unlock now”
Until I heard Ben Settle, one of the greatest email copywriters alive, say you should…