Hamburger menu in the top right of the screen is one of the worst mobile UX implementations around.
And yes (like most things), marketing can be used for evil.
The very first report linking overuse of tobacco to cancer was published by Sir John Hill in the year 1761.
It’s not the practice, it’s the person.
If you sell a product for kids/families, you should be running podcast ads.
Because survey says:
seven in 10 parents whose children consume podcasts regularly say their child is most likely to seek them out, instead of the parents suggesting them.
&
around 48% of U.S. children consume podcasts weekly, with around two-thirds (67%) listening at least monthly.
&
Podcasts are family affairs…underscoring the importance many parents place on family co-listening and -watching.
&
Kids’ interest is growing
Stories are in our DNA. And podcasts are screen-free entertainment. Win-win.
Through the lens of podcast ads:
Budgets shrink in January as brands pull back from the holiday sprint and plan for the year ahead.
Things ramp up as the middle of the year approaches.
However, there is also a small dip in midsummer as these same brands are preparing for the holidays at the end of the year.
& then the sprint:
Brands have spent the year planning for the last few months and are committed to their campaigns. This part of the cycle starts to pick up in September and goes through the end of December.
Inverse budget pacing could reap rewards.