Black Sheep Thinking: Aim For "No"
My goal for you this year is to hear “no” more.
Sounds weird, right?
Here’s why…
If your aren’t getting reeled back in a bit, you’re not pushing far enough.
If you aren’t getting told “no,” you're not pushing far enough.
Our job (whether we’re agency or an internal marketer) is not just to give the client what they want, but to give them the version they didn’t know they wanted. To elevate their wants to a higher level of execution.
If we are being curious marketers then we have a vision for where things are going. What direction platforms are evolving in. What users are expecting and engaging with. And we need to pull our clients down those paths.
Brands have comfort zones. We need to find the edges and stretch them.
We need to aim for “no.”
The other TikTok Shop shoe drops
From The Information:
The company on Wednesday told sellers it will start taking a bigger cut of the sales they make on its app, by raising the commission it charges on most items to 8% over the next few months from 2% plus 30 cents per transaction currently. At the same time, TikTok Shop has started reducing some subsidies for merchants that sell on the app, according to a person familiar with the changes, limiting the offers to top-selling items as the company slashes its spending on the service.
On a list of behavioral science tips from Social Media Examiner:
Simplify Complexity: The Cognitive Fluency Principle
People gravitate toward information that takes less effort to process mentally. Simple and easy-to-digest messages feel more truthful and inspire greater confidence.
optimizing for cognitive fluency wins more positive reception and boosts response from your audience.
Picasso’s Hill anyone?
Elon/X (unsurprisingly) can’t make up his/its mind about link titles in feed previews.
It’s obvious why (it’s not because it “looks cleaner”), it makes links look images.
Which means:
- look less clickable
- stay in feed
- see more ads
- collect more pennies as revenue vanishes
