Mr. Beast launched a YouTube analytics tool.

The tool itself may not be groundbreaking (yet?), but that’s not where the real value is.

He knows the algorithm & platform better than anyone not employed there, so what metrics ViewStats shows could be a peek behind the red velvet curtain.


UBS economist Alan Detmeister told the WSJ that the shelter component of CPI inflation can be expected to fall as much as 3.75% by the end of 2024.

Heard much the same from some real estate peeps recently. And also heard them mirror this expectation:

the Fed indicated last week that it’s on track to cut rates next year

Making the housing market a little more dynamic could be a good thing.

via The Daily Upside


I’ve heard many references to the

incentive misalignment that we see on Google where what the user needs is traded off against what the advertiser needs and the experience is compromised

Lately. Not sure if the rise in frequency is because of the anti-trust trial or because LLM chat interfaces have shown a 10 blue links alternative.

this quote from Azeem Azhar


Compared to Podcast Pioneers (4+ listening years):

  • Podcast Newcomers are Young
  • Podcast Newcomers Are More Female
  • Podcast Newcomers Are More Diverse

& finding their favorites (but that seems obvious)

Your audience (for whatever you do) will change over time.

You’ll have your Day 1s & ride-or-dies. But you’ll also have churn.

If you don’t update your mental picture of the audience, you’re at risk of alienation and irrelevance.

& remember:

There is always someone having their day one experience with you.


This mission “for the benefit of humanity” is incomprehensible. It’s like “don’t be evil” or “zombie flam brittlewurst,” which is a phrase I’ve just made up literally on the spot. It doesn’t make any sense. It’s impossible to run an organization against that because it’s not measurable.

-Azeem Azhar

There’s messaging that sounds good.
And there’s messaging that has substance.

The goal is the intersection.
A well-crafted message with meaning that is memorable for the audience it’s written for.

Venn diagram with one circle “sounds good” and one “has substance”. The intersection is messaging magic: well-crafted, memorable, meaningful