Inverse animal spirits?
More than a quarter of Americans are “doom spending” in order to manage their worries about the macroeconomy and foreign affairs
Some of the top concerns among respondents included inflation, cost-of-living increases, unaffordable housing, and not having enough money for small luxuries, or even basic necessities.
Concerns about the economy might be spurring actions that will empower the economy.
But also, confusing.
This was always my contention with economics assuming people are rational actors.
Pinterest’s direct links for ads is out of beta.
With other Pinterest ads, it takes two clicks for someone to navigate off Pinterest.
For ads using direct links there’s just one click, and it goes directly to the advertiser’s site.
I had a client in the beta and we saw a noticeable uptick in site sessions from Pinterest ads.
More ads in the same places: YouTube Shorts edition
To check if the YouTube Shorts ad format is available on your YouTube Ads account, go to:
- Create Campaign.
- Choose “Create a campaign without a goal’s guidance.”
- Select “Video.”
- If the feature is available on your account, you will find it under Video in the Efficient Reach section.