I’m always saying this:
AI is a tool. We can use it for good or bad, it’s us that is good or bad.
Or, said this way:
AI is neutral. People are terrible.
Google Ads added more algorithm signals (robot food) to Performance Max campaigns.
Search themes in Performance Max allow you to provide Google AI with valuable information about what your customers are searching for and which topics lead to conversions for your business.
It’s keyword (up to 25) targeting for PMax. Both a way to help bridge the gap in instances of minimal or missing data for Big G to pull from your site and (I imagine) to make more search marketers comfortable with the new campaign type.
It’s found via the Signals card in a campaigns asset groups tab.
The I Want My Baby Back campaign re-affirms the power and longevity of sonic branding, as the campaign hit 1.5 billion media impressions in less than a week and became a trending hashtag on TikTok.
Earworms as marketing
I’m always saying this:
AI is a tool. We can use it for good or bad, it’s us that is good or bad.
Or, said this way:
AI is neutral. People are terrible.
I’ve been thinking about this lately:
As your fans and customers change you have to make the choice if you’re going to change and develop along with them or simply pass them off to the next iteration of what you do.
Are you for a moment or a life?
Either is fine (aside from the sustainability of disposable trends), but knowing and embracing is important.