I’ve been posting (and thinking) a lot about audiences lately (and how to talk with them)
So this Seth Godin post struck my fancy. There are many ways to group an audience, and none of them result in a perfect crossmatch of interests, aspirations, and needs across its population.
And always remember:
We are all weird, and that’s okay.
Kurt Vonnegut predicted that we would have to invent our own tribes because we’ve lost that tribal cohesion in industrialized culture.
Some brands step into the tribal vacuum for their fans (CrossFit, modern Politics, wellness factions, etc.).
The first step is having the courage to not message to everyone. Tribes (for better or worse) are built in part on “us vs. them” positioning.
That’s the thing about audiences, they never fit neatly into one box or another. In different contexts, in different situations, they want different things and have different priorities.
Chatbots are hot like Hansel (again)
ByteDance, the Chinese owner of TikTok, is working on an open platform that will allow users to create their own chatbots, as the company races to catch up in generative artificial intelligence (AI) amid fierce competition that kicked off with last year’s launch of ChatGPT.
The “bot development platform” will be launched as a public beta by the end of the month
This is one of the biggest things I’ve taken away from recent Google search algo updates: topical relevance.
Write about topics related to your brand, don’t chase trends and clickbait.
Google is stupid. It’s not smart. It’s math. It’s counting things.
So it it’s counting more little leagues than it’s counting electrical distribution equipment, there you go: topical confusion.