∞

Eric Schwartzman on the Myth of Organic SEO and what he learned delving into the realms of black hat and negative SEO:

Google is doing updates daily to its [search] algorithm. We’re just hearing about the ones that have PR value.

The reason that they want to keep us in line [with their ideal SEO best practices] is because they want it to be less expensive to have to process what’s going on on the internet to decide what to index and what to serve.

This is about more than [just] SEO.

∞

Update on the update on the missing UTM data in GA4:

I still see lower level parameters populating for yesterday and the day before. (Storing the data beyond yesterday appeared to be part of the issue previously.)

Hopefully all is back to normal and we can get back to nerding out.

∞

Instagram is a great illustration of the splintering of social media:

users now “post a lot more to stories, and send a lot more DMs, than they post to Feed”.

main IG feed now becoming more of a discovery platform, in highlighting the best trending, primarily video content, while the social elements shift out of public sight.

original posting has continued to decline. And without that, Meta’s apps lose a significant aspect of their appeal, and their power as connective engagement surfaces.

Meta also gleans major value from interaction, and facilitating participation

_via social media today

∞

Ready advertiser one?

(Or maybe .5 since it’s not VR?)

Blippar’s AR units leverage both front and rear-facing cameras, launching immersive AR content within the ad creative itself without diverting users from the webpage.

∞

The thin gray line

Google’s big drop is a horizontal line.

Ads may be easier to distinguish from organic results again with the return of a dividing line between the two on search results pages.

And everything old is new again?