Speaking of shopping looking different
CarMax, Carvana, and the rest of the purveyors of no-haggle, online car buying appear to have worn down the industry enough.
Amazon might truly be The Everything Store™ soon.
It’s going to be really interesting to watch how AI impacts product development. Especially with Google’s new search feature.
Use generative AI to create an image of what you’re looking for. Then use image search to find similar items that actually exist.
One day this could evolve into generating an image of exactly what you want and sending it to a factory to be made for you.
The shopping experience will soon be very different.
Why do shoppers abandon their ecomm carts?
- Shipping costs (guilty! Sometimes it’s the only way to figure out how much shipping will cost.)
- Deal searching / price comparison (ecomm satisfies the game urge unlike brick-and-mortar, the hunt for deals can be half the fun)
- Waiting for a sale (shoppers have been conditioned to wait for a discount winback email or use their cart as a wish list)
- Squirrel! (they get distracted)
- Want to put eyes on the product before purchasing
Useful tidbit from The ‘Gram for those that don’t like being phished or hacked:
Emails from Instagram will only come from @mail.instagram.com