Why do shoppers abandon their ecomm carts?

• Shipping costs (guilty! Sometimes it’s the only way to figure out how much shipping will cost.)
• Deal searching / price comparison (ecomm satisfies the game urge unlike brick-and-mortar, the hunt for deals can be half the fun)
• Waiting for a sale (shoppers have been conditioned to wait for a discount winback email or use their cart as a wish list)
• Squirrel! (they get distracted)
• Want to put eyes on the product before purchasing

Useful tidbit from The ‘Gram for those that don’t like being phished or hacked:

Emails from Instagram will only come from @mail.instagram.com

🤯

OpenAI announces leadership transition

The board of directors of OpenAI, Inc., the 501(c)(3) that acts as the overall governing body for all OpenAI activities, today announced that Sam Altman will depart as CEO and leave the board of directors.

But what does this mean?

Mr. Altman’s departure follows a deliberative review process by the board, which concluded that he was not consistently candid in his communications with the board, hindering its ability to exercise its responsibilities. The board no longer has confidence in his ability to continue leading OpenAI.

An audio ads study found that less is more when it comes to copy.

Cutting 10 words (per minute) leads to a:

• 1% increase in consumers scoring an ad as standing out
• .25% increase in web traffic

24 extra words in a 30-second audio ad lowers ad response by -27%

Less density = fewer messages = higher memorability

An ad with four messages will have message recall of only 24% to 43% of ads with just one message. The more messages an ad attempts to communicate, the lower the likelihood of a single message being communicated.

If you don’t know what you’re trying to say, how will your customers?