∞

Emotional labor has become a competitive advantage. Our commitment to showing up as a human, even (especially) when we don’t feel like it is precisely how we create value. And it’s this human work that helps us feel seen and valued as well.

-Seth

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Why am I extra bullish on podcasts right now?

TV and film producers prepare for potential post-strike production logjam

Once the actors’ strike ends the shows and movies still need to be made and the backlog will be big.

Content owners (Disney, Nickelodeon, Dr. Seuss, PBS, etc.) have been turning to audio to fill the entertainment gap and ad dollars are pulling back from TV because of the lack of new content.

The longer it lasts the more likely habits are to change in a meaningful way towards channels producing new entertainment.

Shocks cause shifts.

∞

More social shifting to messaging as Meta starts testing broadcast channels on Facebook, following the features success on other platforms.

Distribution of social content by users is increasingly moving to private channels.

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Everything old is new again, which is why Media Mix Modeling is the new attribution.

measurement has been so hampered by recently enacted privacy restrictions that Meta, Google and Amazon are finding that any measurement tool is better than not demonstrating attribution at all.

∞

Marketing nerds unite! A chewy piece comparing ecomm promo language performance.

Thrown in the ring:

  • $ off vs. % off
  • Free vs. Fast delivery
  • Promo code error codes
  • “Black Friday” vs. “Cyber Week”

And maybe some more ideas you can steal.