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Do you use data, or get used by it?

“Advertisers prioritize cost over value, sometimes to their own detriment. They chase cheap CPMs.”

Metrics like CPM are outdated, unless you somehow get paid for impressions.

Using only one metric to make any decision is a trap. Use multiple metrics and trends to uncover the story behind the data.

And prioritize value over cost. Digital ads cost more when you’re doing it better (by more I mean compared to optimizing for volume above all else.)

∞

Snapchat+ brings in almost $20M a month for the AR/camera/messaging platform.

Meta may offer an ad-free subscription for EU-users to satisfy regulators. Same with TikTok (not sure which markets though).

The internet continues to splinter across geopolitical divides and advertising is one of the fulcrum points.

∞

For Google Ads peeps, looks like Discovery campaigns are being auto-upgraded to Demand Gen.

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The dawn of the age of the ideapreneur

Okay, so access to tech won’t differentiate you and prompt engineering won’t differentiate you. What will? Your ideas
…
The ideapreneur is someone who has learned to harness and control their creativity, to generate better ideas that they can then ask machines to bring to life. That’s the differentiating skill, the X factor – your ideas beget your machines’ output, and the better your ideas are, the better your machines’ output is.

∞

3 developmental fields at the top of my interest list:

  • Chips (especially for AI)
  • Batteries
  • Nuclear

On #1, OpenAI is thinking about entering the chip game.

It would make sense, and make them comparable to the other mega-platform players with custom chip ops (Apple, Amazon, Google, (Meta?), etc).

I wonder if Cerebras was the acquisition target.