Here’s a fun attack vector
In practice, this means that bad actors are identifying websites that have an internal search function and are seen as trustworthy by Google — such as government, educational, and media websites — and putting in searches for things like “buy cocaine,” along with Telegram handles or a website address.
A change to Google’s indexing means your site search may be used as a webpage generator by bad actors. 🙃
Remember, drugs are sold in gas stations and fentanyl is in everything
All we have as marketers is trust.
If that’s a currency we’re willing to spend, then we get what we buy.
The Future: Consumer Computing
OpenAI announced ChatGPT Multimodal.
I heard the news through a rather breathless podcast about the drop and was trying to find my way out of the hype machine, but I think this is actually a big deal.
Previous AI tools were really just supercharged versions of existing tech options. ChatGPT was autocomplete on steroids. DALL-E was reverse image recognition. AR filters were Hipstamatic 2.0.
But this new GPT4 feature is something more.
It's a new way for users to interact with computing devices in ways more natural to the history of human experience and development.
Here's one of the examples from the announcement:
If I were to ask someone to help me face-to-face, I would point out the bike and ask (just like the demo). I wouldn't give them the specific bike make and model as a preface to my question.
When I'm trying to get a question answered, I'm looking for an answer. I'm not specifically looking for a list of links to click about or a YouTube video to scrub through or a PDF to scroll through.
This is the closest analog of human-to-human information seeking interaction I've seen from tech outside of limited voice assistant stuff.
We're moving closer to ambient computing—when the screen gets deemphasized and devices act more as extensions of your person than external boxes you tap at. AirPods, smart watches, and voice assistant devices are the forerunners of this trend. Multimodal is a power up.
If true AR glasses are feasible (big "if" on the technical hardware end of things right now), think about not even needing to take a picture for that bike example. Simply look at your bike and ask for help lowering the seat and get instructions overlaid on your field of vision.
We as marketers need to start thinking through how we can best serve customers through experiences like this in the future. And how our methods of distribution and promotion will change.
TikTok Shop is going hard for the holidays, but not everyone is pumped about it.
Quickly, quietly, TikTok is handing China the economic checkmate it needs to sunset the idea of American Dynamism for good.
Geopolitics isn’t my arena, but I’m not high on TikTok Shop.
Because: the intention to produce their own goods in China has already been stated. Plus, China has no incentive to create a platform that benefits Western brands over Chinese companies.
Having a product go big on TTShop seems like an invitation to have it copied and branded by the platform to compete with you.