What questions are you asking?

Are they the right ones? Are they taking you in the right direction?

Are the follow-up questions clarifications or further explorations?

Why are you asking them?


Don’t reinvent the wheel.

Wear out the treads and ride it until it goes wobbly. Then hammer it back into shape and keep rolling.


James Clear with a solid marketing strategy in 12 words:

If the path is crowded, differentiate.

If the path is empty, validate.

Each purchase is a decision to spend money.
Either on you compared to an alternative.
Or compared to nothing.

What makes you different in a way that matters to the buyer?
And does it actually work?


If you’re a marketer, read this.

Because this is the role you play for the companies you market.


What catches attention?
What sells?

Not always the same thing.
But both have a purpose.

Sometimes you need a spectacle.


Do people buy from you happily or grudgingly?

Being better than the rest might just mean you’re the best of all the bad options.


Explore widely. Sometimes the best inspiration comes from left field.


Ads sell an aspirational state.

Consumers buy their next state.


UMich’s survey of consumers showed sentiment dropped, specifically post-Iran action. Before that the vibe was looking up.

I think this read from Northbeam captures it:

The vibes are in free fall. Conflict with Iran keeps spiraling, gas prices are about to explode, and the US lost 92,000 jobs in February, with more likely to come.

People have a visceral response to the numbers they see on the gas pump, and right now those numbers aren’t causing positive reactions. Shoppers now have less money to spend on discretionary purchases.

The vibecession continues.


This exchange from Another Podcast highlights a great way to use LLMs:

Benedict: I’ve written this, is this what anybody else would say? Is this just saying what everyone knows, what everyone thinks? Then I won’t publish it.

And now, I just say ‘well, is this what ChatGPT would have said? In which case it’s generic and average and it’s saying what everyone knows.

Toni: And there’s actually no opinion to it.

Use average engines, get average results.

What is it that you think?