Marketing is the act making a promise—or a series of promises. Good marketing delivers on that promise. Bad marketing pisses people off.

Daring Fireball breaks down how Apple Intelligence broke Apple’s promises.

The fiasco is that Apple pitched a story that wasn’t true, one that some people within the company surely understood wasn’t true, and they set a course based on that.

You can stretch the truth and maintain credibility, but you can’t maintain credibility with bullshit.

Apple either drank its own Kool-Aid or forgot who its real customers were.

A slew of earnings reports last week from the consumer discretionary sector raised the specter of sapped spending as executives discussed the possibility of increasing prices on goods to offset the costs of tariffs on shipments from Canada, Mexico, and China.

Retail roulette continues

via The Daily Upside

Word of mouth is always the best marketing…but after your first impression doesn’t go as planned, it’s the only type of marketing that makes a difference.

So make it cool and less risky for your fans to re-tell their friends.

-Gabe the Bass Player

I love this ad

Not because it’s especially good or cool.

Because instead of rambling on about features or tech specs, it frames things in terms of the emotional benefit to the customer.

Shoppers don’t care about the technical stuff until they’re about to make the purchase.